Awards

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the bronze award in the Insight & Innovation category at Campaign India Media 360 Awards.

As a senior living brand founded on the philosophy of ‘positive ageing’, which proposed that you are only as old as you choose to be, and the golden years could be the best time of your life, Columbia Pacific Communities (CPC) saw an opportunity here to break the stereotypes associated with ageing and seniors. The campaign named #OKBoomer celebrated the contributions of baby boomers who represent various influential fields such as science, technology and art. CPC was one of the first brands in India to capitalize on the trend. The campaign reached around 7 lacs people and won the award for Most Engaging Content in a Social Media Marketing Campaign at ICL Awards 2020.

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. The campaign reached more than 2 Lac people and spread out the message of hope and positivity. The campaign won the award for Best Content in a YouTube Campaign at ICL Awards 2020.

Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. This pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. The campaign reached more than 2 Lac people and spread out the message of hope and positivity The campaign won us the award for Best Content in a Video Marketing Campaign at the ICL Awards 2020.

For us, our website was an opportunity for us to tell our story. In our unique way.  Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling and the brand’s ‘positive ageing’ philosophy. The website won a gold for Best Content in a Real Estate Blog/Website at the India Content Leadership Awards and Conference 2019.

In September 2019, we announced the launch of the country’s first senior living community designed to international standards to the press in a very special way. Veteran actor Zeenat Aman was invited to moderate a conversation on positive ageing and the concept of community living for seniors. Additionally, members of the media were encouraged to leave a positive word that described seniors on a writing board. The launch, which facilitated an important conversation and ageing and seniors, won a silver medal for Events including Product Launches at the Big Bang Awards 2019 by The Advertising Club Bangalore.

Our very first brand campaign RELEARN aimed at shattering stereotypes associated with seniors and ageing and also helped change the social stigma around senior living by introducing the concept of ‘positive ageing’, the brand’s core philosophy. The campaign reached 3 million people and created a social impact by raising funds for the senior citizens who needed a cataract operation. The month-long campaign won us the Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year (Gold) at the Big Bang Awards 2019 organised by The Advertising Club Bangalore.

For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won the ET Now Real Estate Awards at the Global Real Estate Congress held in Mumbai in February 2020.