NEWS of Columbia Pacific Communities

Announces partnership with Columbia Pacific Communities, India’s largest senior living community operator, on World Senior Citizens Day PUNE: Nyati Group, India’s leading real estate developer, forays into a new asset class, Senior Living, to cater to senior citizens in the country by creating communities that offer the highest international standards in design, facilities, and services that allow residents to age positively. To bring in world-class expertise, Nyati Group has joined hands with Columbia Pacific Communities for its first project. Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management, also the promoters of Columbia Asia Hospitals, with over 40 years of experience in building, managing, and operating senior living communities in the USA, China, Canada, and India. Nyati Group and Columbia Pacific Communities announced their first project on the occasion of World Senior Citizens Day, a day observed and celebrated worldwide to support seniors through the aging process as well as to recognize their contribution to society. India will be home to 17.3 crore senior citizens by 2026, as per the Registrar General of India. The evolving lifestyle in urban centers has created a need for self-sufficient and socially engaged communities, where the seniors can lead a healthy and content life. With limited supply from Grade A developers, there is an urgent need to cater to this segment with well-designed and fully serviced facilities. Nyati Group and Columbia Pacific Communities’ first senior living project in India will be launched at Nyati County, nestled in the green haven of southern Pune. It is spread across 210 acres comprising several gated communities that are home to over 6500 happy families. It is the perfect location for scenic views, great infrastructure, and superlative accessibility. The senior living initiative will be launched at the heart of Nyati County with over 3.64 lakh sq.ft. dedicated exclusively to this enterprise. The launch is expected to be at the start of the next fiscal year. The senior living facilities will be holistically designed bringing the finest amenities and care on offer. The community will be fully serviced for food, round-the-clock medical support, and physical activities. The project will have approximately 200 units in 1 and 2 BHK formats with unit sizes ranging from 736 – 1331 sq. ft. priced between Rs 50 lakhs and 80 lakhs. Nyati Group aims to make senior living a mainstream concept in Maharashtra. The senior living facilities will be designed to meet international standards and offer the finest of amenities. Besides senior friendly amenities and medical support, the communities will be fully serviced including food, housekeeping and 24-hour assistance. Pune has a population of over 5 lakh senior citizens. On the Mercer Quality of Living Rankings, Pune is ranked at 145, the second highest score for an Indian city. Although the city has traditionally been seen as a pensioner’s paradise, it is an underserved market when it comes to world class senior living. Columbia Pacific Communities has pioneered the concept of community living for seniors across the world and are committed to bringing world class practices in senior living to India. The joint venture with Nyati is one of the Group’s several collaborations to build world class senior living communities in India with fully serviced residences designed to international standards. Commenting on the new business foray, Mr. Pranav Nyati, Director, Nyati Group said, “The dream originated from watching my grandparents and parents grow through life, putting our needs first to ensure that we get everything we need to be balanced, healthy individuals contributing to society. Hence, it has always been my dream, which I share with my father, Mr. Nitin Nyati – Chairman and Managing Director – Nyati Group to provide a lifestyle that seniors have always dreamed of living – with dignity, choice, freedom, and independence, in an engaging and fulfilling environment – ensuring their physical, mental, emotional & spiritual well-being to enrich their quality of life. Retirement is an opportunity to redefine one’s role in life. I would want to give them a sense of purpose, where they have a platform to contribute to society, by sharing their vast ocean of knowledge backed with experience, as well as their skillset and support in enabling growth for the community at large.” Commenting on the 50:50 JV with Nyati Group, Mohit Nirula, CEO, Columbia Pacific Communities, said, “We are entirely committed to building and nurturing communities for seniors, as we believe that community living and social engagement is the strongest antidote to loneliness and a wonderful enabler of “positive ageing”. Residents can expect to find an environment that encourages them to remain physically fit, mentally alert and emotionally stimulated. To be able to create this environment with a credible partner such as the Nyati Group is both a pleasure and a privilege and to the ultimate benefit of our residents.

A Campaign That Urges Senior Citizens To Make The Most Of The Golden Years Noted actor Anupam Kher encourages seniors to build a sense of identity and self-worth as part of the campaign Mumbai : On the occasion of World Senior Citizens Day, Columbia Pacific Communities, India’s largest senior living community operator, celebrates the spirit of un-retirement through a series of social media posts and a special message from actor Anupam Kher. In an inspiring campaign centred around the core message of UNRETIRE, they encourage baby boomers to retire the word “retire”, try something new and pursue dreams they were unable to explore during their pre-retirement years. Link: https://youtu.be/YWYk_Mo4IRU The campaign UNRETIRE, featuring a video message by Anupam Kher, tackles the underlying ageism prevalent in our society. It emphasizes the fact that age is merely a number and the golden years is in fact the best time to learn new skills, pick up new hobbies and discover unexplored talents. Retirement is usually seen as the end of the road, but the country’s largest senior care brand believes that it’s a new beginning – one with countless new adventures and exciting new challenges. It aligns with the brand’s purpose of nurturing a positive mindset and optimistic attitude; trying to stay healthy and happy by engaging with life and friends meaningfully. Columbia Pacific Communities’ recently launched signature project The Virtuoso Club and Serviced Residences is designed to help senior residents pursue their hobbies and passion throughout the year by taking the burden of daily chores and other responsibilities off them. The month-long virtual talent hunt PLATFORM 2020 launched by Columbia Pacific Communities also culminates into the grand finale on World Senior Citizens Day. Winners from categories such as photography, music,rangoli, handicrafts, paintings and dance will be declared on this day. While the virtual event was inaugurated by Lieutenant Governor of Puducherry Dr Kiran Bedi, several brands have joined hands with CPC to support the novel initiative. Sa Re Ga Ma Carvaan has partnered with Columbia Pacific Communities as the Official Gifting Partners for the Music categories and India’s leading photo service Zoomin is the Associate Gifting Sponsor for the event. In all, it will be a day filled with celebration and inspiration. Speaking about the campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities, says, “”UNRETIRE” is a state of mind, and one that we want senior citizens to actively embrace. Life takes a thrilling new turn at 60, in one’s golden years that one can reconnect with old hobbies, reinvent oneself and give back to society in a meaningful way. That’s what our campaign UNRETIRE tries to convey. We couldn’t have had a better person than Mr Anupam Kher to share this message of positivity on a very special day such as World Senior Citizens Day. Mr Kher, after over 500 films and Padma Shri and Padma Bhushan under his belt, believes that his best is yet to come. And that’s exactly the message we have for senior citizens.”

Columbia Pacific Communities, a senior living community operator, celebrated World Senior Citizens Day with the spirit of un-retirement through a series of social media posts and a special message from actor Anupam Kher. In an inspiring campaign centred around the core message of UNRETIRE, they encourage baby boomers to retire the word “retire”, try something new and pursue dreams they were unable to explore during their pre-retirement years. The campaign UNRETIRE, features a video message by Anupam Kher, tackles the underlying ageism prevalent in our society. It emphasizes the fact that age is merely a number and the golden years is in fact the best time to learn new skills, pick up new hobbies and discover unexplored talents. Retirement is usually seen as the end of the road, but the brand believes that it’s a new beginning – one with countless new adventures and exciting new challenges. It aligns with the brand’s purpose of nurturing a positive mindset and optimistic attitude; trying to stay healthy and happy by engaging with life and friends meaningfully. Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities, said, “UNRETIRE is a state of mind, and one that we want senior citizens to actively embrace. “Life takes a thrilling new turn at 60, in one’s golden years that one can reconnect with old hobbies, reinvent oneself and give back to society in a meaningful way. That’s what our campaign UNRETIRE tries to convey. “We couldn’t have had a better person than Anupam Kher to share this message of positivity on a very special day such as World Senior Citizens Day. Kher, after over 500 films and Padma Shri and Padma Bhushan under his belt, believes that his best is yet to come. And that’s exactly the message we have for senior citizens,” Dasgupta added.

On the occasion of World Senior Citizens Day, Columbia Pacific Communities, India’s largest senior living community operator, celebrates the spirit of un-retirement through a series of social media posts and a special message from actor Anupam Kher. In an inspiring campaign centred around the core message of UNRETIRE, they encourage baby boomers to retire the word “retire”, try something new and pursue dreams they were unable to explore during their pre-retirement years. Link: https://youtu.be/YWYk_Mo4IRU The campaign UNRETIRE, featuring a video message by Anupam Kher, tackles the underlying ageism prevalent in our society. It emphasizes the fact that age is merely a number and the golden years is in fact the best time to learn new skills, pick up new hobbies and discover unexplored talents. Retirement is usually seen as the end of the road, but the country’s largest senior care brand believes that it’s a new beginning – one with countless new adventures and exciting new challenges. It aligns with the brand’s purpose of nurturing a positive mindset and optimistic attitude; trying to stay healthy and happy by engaging with life and friends meaningfully. Columbia Pacific Communities’ recently launched signature project The Virtuoso Club and Serviced Residences is designed to help senior residents pursue their hobbies and passion throughout the year by taking the burden of daily chores and other responsibilities off them. The month-long virtual talent hunt PLATFORM 2020 launched by Columbia Pacific Communities also culminates into the grand finale on World Senior Citizens Day. Winners from categories such as photography, music,rangoli, handicrafts, paintings and dance will be declared on this day. While the virtual event was inaugurated by Lieutenant Governor of Puducherry Dr Kiran Bedi, several brands have joined hands with CPC to support the novel initiative. Sa Re Ga Ma Carvaan has partnered with Columbia Pacific Communities as the Official Gifting Partners for the Music categories and India’s leading photo service Zoomin is the Associate Gifting Sponsor for the event. In all, it will be a day filled with celebration and inspiration. Speaking about the campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities, says, “”UNRETIRE” is a state of mind, and one that we want senior citizens to actively embrace. Life takes a thrilling new turn at 60, in one’s golden years that one can reconnect with old hobbies, reinvent oneself and give back to society in a meaningful way. That’s what our campaign UNRETIRE tries to convey. We couldn’t have had a better person than Mr Anupam Kher to share this message of positivity on a very special day such as World Senior Citizens Day. Mr Kher, after over 500 films and Padma Shri and Padma Bhushan under his belt, believes that his best is yet to come. And that’s exactly the message we have for senior citizens.”

US-based Columbia Pacific group has tied with Nyati group to develop senior living housing projects and will build the first project jointly in Pune at Rs 150 crore investment to tap the expected rise in demand for such properties post COVID-19, a top company official has said. Columbia Pacific Communities, which is part of Seattle-based Columbia Pacific Management, entered into senior living housing in India in 2017 with the acquisition of Tamil Nadu-based Serene Senior Care. At present, it has nine senior living projects, while the tenth one being constructed in Bengaluru. In an interview with PTI, Columbia Pacific Communities CEO Mohit Nirula said the company is bullish in growth prospect of senior living housing segment in India and is targeting to add four new projects every year. “We have formed a 50:50 joint venture with Pune-based Nyati group to develop senior living projects. The first project of this JV will come up in a 200-acre township,” he told PTI. The JV would build around 200 housing units on a 2 acre land parcel within the township. The construction is expected to start next year after taking necessary approvals from regulator RERA and other government departments. The price of an apartment will be between Rs 50 lakh and 80 lakh. Besides senior friendly amenities and medical support, the project will be fully serviced including food, housekeeping and 24-hour assistance. Asked about investment, Nirula said the project cost is estimated to be around Rs 150 crore. The joint venture is in the process of identifying other land parcels as well to develop senior living projects, he said. Nirula said the demand for ready-to-move-in units in senior living housing projects has increased after the outbreak of coronavirus disease. People want to buy or rent flats in senior living projects because of safety and security aspect as well as other services, he added. “We believe that community living and social engagement is the strongest antidote to loneliness and a wonderful enabler of positive ageing,” Nirula said. Property consultant Anarock Chairman Anuj Puri said the demand for retirement homes and assisted living facilities will rise for both rental and ownsership purposes. “COVID-19 and its inherent dangers to the elderly have brought into sharp focus the importance of dedicated and protected facilities aimed specifically at the needs to seniors,” he said. Recently, Anarock came out with a report on senior living that suggested most of the projects are located in south India and tier II cities. It mentioned that India’s aged population (>60 years) is expected to touch nearly 17.3 crore by 2026. Apart from Columbia Pacific, Ashiana Housing, Brigade Enterprises, Paranjpe Schemes, Tata Housing and Max India Ltd’s Antara Senior Living are major players in this segment. Columbia Pacific Communities is currently operating about 1,600 residential units in 5 cities and 9 locations across south India. It has four senior living projects in Coimbatore, two in Chennai and one each in Bengaluru, Kanchipuram and Puducherry. Founded by Dan Baty, Columbia Pacific group has more than 40 years of experience in designing, building and managing senior housing communities globally. Columbia Pacific Management oversees international healthcare business, and develops as well as operates hospitals, clinics and senior housing. Columbia Pacific group has 11 hospitals in India under the brand ‘Columbia Asia Hospitals’ having more than 1,000 beds.

New Delhi, Aug 23 (PTI) US-based Columbia Pacific group has tied with Nyati group to develop senior living housing projects and will build the first project jointly in Pune at Rs 150 crore investment to tap the expected rise in demand for such properties post COVID-19, a top company official has said. Columbia Pacific Communities, which is part of Seattle-based Columbia Pacific Management, entered into senior living housing in India in 2017 with the acquisition of Tamil Nadu-based Serene Senior Care. At present, it has nine senior living projects, while the tenth one being constructed in Bengaluru. In an interview with PTI, Columbia Pacific Communities CEO Mohit Nirula said the company is bullish in growth prospect of senior living housing segment in India and is targeting to add four new projects every year. “We have formed a 50:50 joint venture with Pune-based Nyati group to develop senior living projects. The first project of this JV will come up in a 200-acre township,” he told PTI. The JV would build around 200 housing units on a 2 acre land parcel within the township. The construction is expected to start next year after taking necessary approvals from regulator RERA and other government departments. The price of an apartment will be between Rs 50 lakh and 80 lakh. Besides senior friendly amenities and medical support, the project will be fully serviced including food, housekeeping and 24-hour assistance. Asked about investment, Nirula said the project cost is estimated to be around Rs 150 crore. The joint venture is in the process of identifying other land parcels as well to develop senior living projects, he said. Nirula said the demand for ready-to-move-in units in senior living housing projects has increased after the outbreak of coronavirus disease. People want to buy or rent flats in senior living projects because of safety and security aspect as well as other services, he added. “We believe that community living and social engagement is the strongest antidote to loneliness and a wonderful enabler of positive ageing,” Nirula said. Property consultant Anarock Chairman Anuj Puri said the demand for retirement homes and assisted living facilities will rise for both rental and ownsership purposes. “COVID-19 and its inherent dangers to the elderly have brought into sharp focus the importance of dedicated and protected facilities aimed specifically at the needs to seniors,” he said. Recently, Anarock came out with a report on senior living that suggested most of the projects are located in south India and tier II cities. It mentioned that India”s aged population (>60 years) is expected to touch nearly 17.3 crore by 2026. Apart from Columbia Pacific, Ashiana Housing, Brigade Enterprises, Paranjpe Schemes, Tata Housing and Max India Ltd”s Antara Senior Living are major players in this segment. Columbia Pacific Communities is currently operating about 1,600 residential units in 5 cities and 9 locations across south India. It has four senior living projects in Coimbatore, two in Chennai and one each in Bengaluru, Kanchipuram and Puducherry. Founded by Dan Baty, Columbia Pacific group has more than 40 years of experience in designing, building and managing senior housing communities globally. Columbia Pacific Management oversees international healthcare business, and develops as well as operates hospitals, clinics and senior housing. Columbia Pacific group has 11 hospitals in India under the brand ”Columbia Asia Hospitals” having more than 1,000 beds.

“The administration had advised citizens to stay at home during COVID-19 outbreak and lockdown period. In such a time, those who do not have a rightful home or live in a rented house, especially the senior citizens, faced great difficulties.” Pune: While the need for ‘right-of-way housing’ was underlined during the COVID-19 epidemic crisis, the demand for community housing for seniors is likely to increase in the near future. The administration had advised citizens to stay at home during COVID-19 outbreak and lockdown period. In such a time, those who do not have a rightful home or live in a rented house, especially the senior citizens, faced great difficulties. However, with the end of the coronavirus epidemic, there will be a significant increase in the demand for affordable housing for senior citizens (community living). Mohit Nirula, Chief Executive Officer of Columbia Pacific Communities, which implements the concept of community living for senior citizens, said “According to figures from the Registrar General of India, the number of senior citizens in the country will be 17.3 crores by 2026. Today, the population of senior citizens in the Pune metropolis is over five lakhs. Although Pune is known as a city of pensioners, there is a huge demand for projects with world-class lifestyle and facilities for senior citizens. This need is underscored by the COVID-19 crisis.” Commenting on the community living trend, Pranav Nyati, Director of Nyati Group said, “Given the experience of this COVID-19 crisis period, efforts need to be made to enable the seniors to experience a modern lifestyle, with all the facilities, medical and daily necessities. Senior citizens should be able to live with dignity and independence, an environment that will improve their physical, mental, emotional and spiritual well-being. ” New community living project in Pune – Initiative of Nyati Group and Columbia Pacific Communities • First Senior Citizen Living project announced • The project will cover an area of 3.64 lakh square feet in the centre of Nyati County • Includes 200 houses in one and two BHK format • The houses will be between 736 and 1331 square feet • They will cost between Rs 50 lakh and Rs 80 lakh • In addition to the necessary state-of-the-art facilities and medical help for seniors, food, housework and 24-hour assistance

New Delhi, Aug 23 (PTI) US-based Columbia Pacific group has tied with Nyati group to develop senior living housing projects and will build the first project jointly in Pune at Rs 150 crore investment to tap the expected rise in demand for such properties post COVID-19, a top company official has said Columbia Pacific Communities, which is part of Seattle-based Columbia Pacific Management, entered into senior living housing in India in 2017 with the acquisition of Tamil Nadu-based Serene Senior Care. At present, it has nine senior living projects, while the tenth one being constructed in Bengaluru In an interview with PTI, Columbia Pacific Communities CEO Mohit Nirula said the company is bullish in growth prospect of senior living housing segment in India and is targeting to add four new projects every year “We have formed a 50:50 joint venture with Pune-based Nyati group to develop senior living projects. The first project of this JV will come up in a 200-acre township,” he told PTI The JV would build around 200 housing units on a 2 acre land parcel within the township. The construction is expected to start next year after taking necessary approvals from regulator RERA and other government departments The price of an apartment will be between Rs 50 lakh and 80 lakh Besides senior friendly amenities and medical support, the project will be fully serviced including food, housekeeping and 24-hour assistance Asked about investment, Nirula said the project cost is estimated to be around Rs 150 crore The joint venture is in the process of identifying other land parcels as well to develop senior living projects, he said Nirula said the demand for ready-to-move-in units in senior living housing projects has increased after the outbreak of coronavirus disease People want to buy or rent flats in senior living projects because of safety and security aspect as well as other services, he added “We believe that community living and social engagement is the strongest antidote to loneliness and a wonderful enabler of positive ageing,” Nirula said Property consultant Anarock Chairman Anuj Puri said the demand for retirement homes and assisted living facilities will rise for both rental and ownsership purposes “COVID-19 and its inherent dangers to the elderly have brought into sharp focus the importance of dedicated and protected facilities aimed specifically at the needs to seniors,” he said Recently, Anarock came out with a report on senior living that suggested most of the projects are located in south India and tier II cities. It mentioned that India’s aged population (>60 years) is expected to touch nearly 17.3 crore by 2026 Apart from Columbia Pacific, Ashiana Housing, Brigade Enterprises, Paranjpe Schemes, Tata Housing and Max India Ltd’s Antara Senior Living are major players in this segment Columbia Pacific Communities is currently operating about 1,600 residential units in 5 cities and 9 locations across south India. It has four senior living projects in Coimbatore, two in Chennai and one each in Bengaluru, Kanchipuram and Puducherry Founded by Dan Baty, Columbia Pacific group has more than 40 years of experience in designing, building and managing senior housing communities globally Columbia Pacific Management oversees international healthcare business, and develops as well as operates hospitals, clinics and senior housing Columbia Pacific group has 11 hospitals in India under the brand ‘Columbia Asia Hospitals’ having more than 1,000 beds.

New Delhi, Aug 23 (PTI) US-based Columbia Pacific group has tied with Nyati group to develop senior living housing projects and will build the first project jointly in Pune at Rs 150 crore investment to tap the expected rise in demand for such properties post COVID-19, a top company official has said Columbia Pacific Communities, which is part of Seattle-based Columbia Pacific Management, entered into senior living housing in India in 2017 with the acquisition of Tamil Nadu-based Serene Senior Care. At present, it has nine senior living projects, while the tenth one being constructed in Bengaluru In an interview with PTI, Columbia Pacific Communities CEO Mohit Nirula said the company is bullish in growth prospect of senior living housing segment in India and is targeting to add four new projects every year “We have formed a 50:50 joint venture with Pune-based Nyati group to develop senior living projects. The first project of this JV will come up in a 200-acre township,” he told PTI The JV would build around 200 housing units on a 2 acre land parcel within the township. The construction is expected to start next year after taking necessary approvals from regulator RERA and other government departments The price of an apartment will be between Rs 50 lakh and 80 lakh Besides senior friendly amenities and medical support, the project will be fully serviced including food, housekeeping and 24-hour assistance Asked about investment, Nirula said the project cost is estimated to be around Rs 150 crore The joint venture is in the process of identifying other land parcels as well to develop senior living projects, he said Nirula said the demand for ready-to-move-in units in senior living housing projects has increased after the outbreak of coronavirus disease People want to buy or rent flats in senior living projects because of safety and security aspect as well as other services, he added “We believe that community living and social engagement is the strongest antidote to loneliness and a wonderful enabler of positive ageing,” Nirula said Property consultant Anarock Chairman Anuj Puri said the demand for retirement homes and assisted living facilities will rise for both rental and ownsership purposes “COVID-19 and its inherent dangers to the elderly have brought into sharp focus the importance of dedicated and protected facilities aimed specifically at the needs to seniors,” he said Recently, Anarock came out with a report on senior living that suggested most of the projects are located in south India and tier II cities. It mentioned that India’s aged population (>60 years) is expected to touch nearly 17.3 crore by 2026 Apart from Columbia Pacific, Ashiana Housing, Brigade Enterprises, Paranjpe Schemes, Tata Housing and Max India Ltd’s Antara Senior Living are major players in this segment Columbia Pacific Communities is currently operating about 1,600 residential units in 5 cities and 9 locations across south India. It has four senior living projects in Coimbatore, two in Chennai and one each in Bengaluru, Kanchipuram and Puducherry Founded by Dan Baty, Columbia Pacific group has more than 40 years of experience in designing, building and managing senior housing communities globally Columbia Pacific Management oversees international healthcare business, and develops as well as operates hospitals, clinics and senior housing Columbia Pacific group has 11 hospitals in India under the brand ‘Columbia Asia Hospitals’ having more than 1,000 beds.