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NEWS of Columbia Pacific Communities

Serene Communities will spend Rs 3,000 crore to expand its footprint

Serene Communities has announced an investment of Rs 3,000 crore to power its next phase of expansion PAN India. With 13 projects currently in various stages of development and over 2.5 million sq. ft. under construction, Serene is deepening its presence across key markets including Bengaluru, Chennai, Mysuru, Kochi, Hyderabad and Pune. The India senior living market size stands at $3.55 billion in 2025 and is forecast to touch $11.58 billion by 2030 at a 26.67% CAGR. Increasing awareness, wellness-focused lifestyles, and post-pandemic health consciousness have positioned senior living as a mainstream real estate segment rather than a niche offering. As developers and investors recognize the sector’s long-term potential, leading players like Serene Communities are setting new benchmarks by integrating lifestyle design, preventive healthcare, and social well-being into one seamless living experience. Creating communities Rajagopal G., co-founder, director & group CEO – Serene Communities by Columbia Pacific, said “Our investment marks an important step forward in shaping the future of senior living in India. The country is witnessing rising awareness and demand for quality senior housing. Through our partnerships, we are creating communities that offer not just safety and comfort, but a vibrant and meaningful way of life for seniors.” Together, Serene Communities by Columbia Pacific and its partners, aims to redefine senior living in India by offering communities that balance independence with care, comfort with connection, and lifestyle with wellbeing.

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Serene Communities to invest Rs 3,000-cr in senior living projects expansion

Columbia Pacific’s Serene Communities to Invest ₹3,000 Cr in Senior Living Across Six Cities

Serene Communities, which is the senior living platform of Columbia Pacific Communities, has declared a plan to invest 3, 000 crore for the construction of 2.5 million sq ft senior homes through 13 projects in Bengaluru, Chennai, Mysuru, Kochi, Hyderabad, and Pune. According to Rajagopal G, Director and Group CEO, Serene Communities, apartments will be available for sale at a price range of 70 lakh to 1.5 crore. Major features of the expansion: Partnership with Embassy Group and Gardencity Developers in Bengaluru. Signing of a total of four MoUs: One with Prathima Developers in Hyderabad and another with Cybercity in Pune. Each project will consist of around 150, 250 apartments with most of the units catering to 2, 3 BHK (1, 000, 1, 250 sq ft) flats. About 60% are single high, rise buildings, and the remaining 40% are a part of large townships. Rajagopal said, “For Bengaluru, we are partnering up with Embassy Group and Gardencity Developers. For Hyderabad, we have already signed up four MoUs with Prathima Developers, and Cybercity for Pune,”as per insights shared with Hindustan Times. The expansion will be driven through a combination of organic growth and strategic partnerships with local developers to scale wellness-led senior living communities across urban and emerging hubs. He added, “The expansion will be driven through a mix of organic growth and strategic partnerships with local developers to scale wellness-led senior living communities across urban and emerging hubs.” Bengaluru, Hyderabad, Pune, and Chennai will together make up around 60% of the 2, 600 units in different stages of construction. These flats will probably be ready for handing over in the next two to three years. Assisted living rental model: First facility in south Bengaluru’s Electronic City with 104 beds. Monthly rent: ₹50,000–75,000 for a 1BHK, including medical facilities and care. Managed by Serene Communities; medical care provided by Kites Senior Care. Rajagopal explained, “Senior living is designed for active, independent older adults who seek a community-oriented lifestyle with amenities such as social spaces, wellness facilities, and security, but minimal medical or personal assistance. Assisted senior living, on the other hand, caters to seniors who require help with daily activities, including meals, housekeeping, medication management, 24/7 staff assistance, and emergency response systems.” He also said, “We have invested over ₹60 crore to set up the facility so far.” The company also plans to enter Mumbai and other cities and exploring New Mumbai, especially Vashi–Panvel belt, and Thane for new projects. Land prices in the past have been a major obstacle to the growth of Mumbai, but now there are opportunities arising in the vicinity of the new airport and other relatively cheap areas. Rajagopal noted, “Entering Mumbai through the right development partner is crucial. At this stage, New Mumbai, particularly the Vashi–Panvel belt, and Thane are the two regions we are seriously evaluating.” He also pointed out that even though the biggest demand for senior living is currently in India’s tier 1 cities, tier 2 cities such as Coimbatore are also showing a steady interest. According to a JLL report, India’s senior living sector is about to undergo a major transformation as the penetration rate is only 1.3%, which indicates huge, unused potential. This figure is far behind the ones in mature markets such as the United States and Australia, where penetration is over 6%, therefore, India has a tremendous opportunity for growth and innovation. It is anticipated that by 2030, the market for the target segment will double from 1.57 million households in 2024 to 2.3 million households. Elders nowadays are independent, have enough money, are aware of the world, and they actively participate in society, hence they are redefining retirement. Even if senior living inventory is projected to increase twofold by 2030, raising penetration to 2.5%, the gap between demand and supply will still persistthis gap thus may be viewed as the key to a thriving future. There are already more than 20, 000 senior living units across the country, with the southern part of India dominating the market at 60% share. The industry provides a wide range of locations and types of accommodations in India, specific solutions, including from independent and assisted living to memory care and Continuing Care Retirement Communities which combine wellness, healthcare, and community living. At a projected CAGR of 27%, the developers and investors will not only meet the supply and demand mismatch but also build a sustainable and inclusive ecosystem that improves the lives of the aging population in India and brings them value over the long run. Through this investment of 3, 000 crore, Serene Communities has set a goal to provide senior citizens with an array of independent and assisted living options that integrate top, notch facilities, healthcare, and a community focused lifestyle. This move makes the company one of the major players in India’s senior housing market, which is expanding rapidly and covers both the urban and emerging city segments.

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Serene Communities Announces Rs.3,000 Crore Expansion Across Key Indian Markets

Serene Communities, a leading senior living brand under Columbia Pacific Communities, has announced a ₹3,000 crore investment to power its next phase of expansion across India. With 13 projects currently in development and over 2.5 million sq. ft. under construction, the company is strengthening its presence in Bengaluru, Chennai, Mysuru, Kochi, Hyderabad, and Pune. India’s senior housing sector is evolving rapidly, driven by rising life expectancy, growing financial independence among retirees, and shifting family structures. With over 150 million seniors today — a number expected to cross 230 million by 2036 — the demand for community-based, professionally managed living environments is accelerating. These communities combine independence with care, comfort, and connection, reflecting a new appetite for wellness-led lifestyles. The senior living market in India, valued at USD 3.55 billion in 2025, is projected to reach USD 11.58 billion by 2030, growing at a CAGR of 26.67%. Post-pandemic health consciousness and increasing awareness have positioned senior living as a mainstream real estate segment. Developers and investors are recognizing its long-term potential, with Serene Communities setting benchmarks by integrating lifestyle design, preventive healthcare, and social well-being into one seamless living experience. Commenting on the company’s growth momentum, Rajagopal G., Co-Founder, Director & Group CEO – Serene Communities by Columbia Pacific, said: “Our ₹3,000 crore investment marks an important step forward in shaping the future of senior living in India. The country is witnessing rising awareness and demand for quality senior housing. Through our partnerships, we are creating communities that offer not just safety and comfort, but a vibrant and meaningful way of life for seniors.” Serene Communities, together with its strategic partners, aims to redefine senior living in India by offering thoughtfully designed communities that balance independence with care, comfort with connection, and lifestyle with wellbeing. With this expansion, the brand continues to strengthen its leadership in the premium senior housing segment while contributing to India’s evolving urban identity.

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Serene Communities to invest Rs 3,000 crore for pan-India senior living expansion

Columbia Pacific’s Serene Communities to invest ₹3,000 cr in 13 senior living projects across six cities, eyes Mumbai

Serene Communities, the senior living platform of Columbia Pacific Communities, has announced a ₹3,000 crore investment to develop 2.5 million sq ft of senior homes across 13 projects in Bengaluru, Chennai, Mysuru, Kochi, Hyderabad, and Pune with apartments priced between ₹70 lakh to ₹1.5 crore, Rajagopal G, Director and Group CEO, Serene Communities by Columbia Pacific, told Hindustan Times Real Estate. For its senior living projects, the company plans to partner with Embassy Group and Gardencity Developers in Bengaluru and has signed four MoUs with Prathima Developers in Hyderabad, and has tied up with Cybercity for projects in Pune. The expansion will be driven through a mix of organic growth and strategic partnerships with local developers to scale wellness-led senior living communities across urban and emerging hubs. “For Bengaluru, we are partnering up with Embassy Group and Gardencity Developers. For Hyderabad, we have already signed up four MoUs with Prathima Developers, and Cybercity for Pune,” Rajagopal said. “Each project typically comprises around 150–250 apartments, with about 60% developed as standalone high-rise buildings and the remaining 40% integrated within larger townships. The homes are largely 2–3 BHK units, ranging from approximately 1,000 to 1,250 sq ft,” Rajagopal said. Among the cities, Bengaluru, Hyderabad, Pune, and Chennai will account for approximately 60 per cent of the total 2600 units under construction at various stages. The apartments are scheduled to be delivered within the next 2 to 3 years, the company stated.

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Budget 2026: Senior living real estate pitches for infra status and pension-linked support

Healthcare Leaders Demand R&D Boost, Prevention Focus Ahead Of Budget 2026-27

India’s healthcare sector awaits transformative measures in Union Budget 2026-27, following last year’s allocation to the Ministry of Health and Family Welfare—a 10-11 per cent increase .Reports suggest public health spending hovers at 1.9-2 per cent of GDP against the 2.5 per cent National Health Policy target, with pharma R&D lagging global benchmarks and diagnostics facing inverted GST structures. As Viksit Bharat targets a USD 500 billion pharma industry by 2047, leaders from hospitals, MedTech, and wellness outline priorities for innovation, equity, and child-centric reforms. Pharma’s Value Shift and R&D Imperative Pharma leaders seek structured funding to transition from volume to high-value therapies. Satish Reddy, Chairman, Dr. Reddy’s Laboratories , emphasises policy alignment. “ India’s pharmaceutical industry has built global credibility on scale, quality and affordability. As it shifts from volume-led growth to a value-driven model, tighter alignment between science, policy and industry will be essential to accelerate innovation. With the sector expected to play a key role in achieving the Viksit Bharat vision and scaling to a USD 500-billion industry by 2047, the Union Budget 2026 is anticipated to prioritise a structured funding framework to strengthen R&D and innovation nationwide. Such support would help companies translate advanced research into complex, high-value therapies while expanding patient access. Equally critical is the creation of a supportive ecosystem with sustained financing and regulatory reforms, including measures that encourage greater start-up participation, to reinforce India’s life sciences innovation landscape,” Reddy states. Echoing this, Ashok Nair, MD, RPG Life Sciences, highlights export and compliance needs. Nair remarks, “The Indian pharmaceutical sector is at the cusp of a new era. As our portfolios shift towards complex generics and biosimilars, margin profiles will improve, boosting India’s position as a global hub for affordable pharmaceuticals. Today global companies are seeking more CDMOs in search of efficiency, with AI-assisted discovery and documentation, even as key markets like US are focusing on robust compliance and regulation. Indian pharma exports growth in the near future is likely to come from a mix of US and fast-growing emerging markets. To support export growth and regulatory excellence, targeted government support to rationalise logistics costs, and faster approvals are essential.” Hospitals and Prevention: Child Health, Seniors, Digital Push India’s paediatric healthcare, which serves nearly 25per cent of the population under the age of 14 (Census 2021), receives only 0.33per cent of GDP—down from 0.34per cent as per the MoHFW Demand for Grants 2025–26. At the same time, demand for senior care is projected to rise by 300per cent by 2030, with the elderly population expected to reach 138 million (NITI Aayog Ageing Report 2023). This widening care gap is pushing hospitals demand to prioritise both child and geriatric services, alongside stronger investments in digital and preventive healthcare. Healthcare leaders are calling for a more future-focused approach in the Union Budget 2026, with sharper emphasis on children, prevention, senior care, and technology.Dr. Ramesh Kancharla, Founding Chairman, Rainbow Children’s Medicare, stresses the need for stronger paediatric investment, noting that while child-welfare allocation has marginally risen to 2.29 per cent of the Union Budget, its share of GDP has fallen to 0.33 per cent. For a country with a large paediatric population, he says this is inadequate and calls for a long-term goal of raising child-focused spending towards 5 per cent of GDP, with a major share directed at child healthcare. Shobana Kamineni, Promoter Director, Apollo Hospitals Enterprise and Executive Chairperson, Apollo Healthco, highlights prevention as the foundation of a Viksit Bharat. With nearly one billion Indians expected to form the workforce by 2047, she advocates a prevention-first system driven by mandatory health check-ups, digitised records and seamless data portability to enable early risk detection and long-term productivity at scale. Rajagopal G, Co-Founder, Director & Group CEO, LifeBridge Group, draws attention to India’s ageing population, calling for an integrated senior care policy that brings together healthcare, housing, financial security and workforce development. He notes that Budget 2026 offers a critical opportunity to recognise senior care and senior living as a distinct and essential sector. Dr. Sajeev Nair, Founder and Chairman, Vieroots, urges policy and fiscal support for AI-driven wellness, digital diagnostics and personalised care solutions, as India shifts from reactive treatment to preventive and predictive healthcare. Adding to this, Masaharu Morita, Founder and Program Director, NURA – AI Health Screening Centre, underscores the importance of prevention and early intervention, warning that non-communicable diseases continue to rise while many remain undetected until advanced stages. MedTech Self-Reliance And AI Infrastructure Healthcare and life sciences leaders are calling on Budget 2026–27 to strengthen manufacturing, innovation and prevention as core pillars of Viksit Bharat. Emphasising MedTech manufacturing parity, Himanshu Baid, Managing Director of Poly Medicure , points out that while GST rationalisation has improved affordability, the inverted duty structure—where finished devices are taxed at 5 per cent while most inputs attract 18 per cent—has created input tax credit accumulation and significant working-capital pressures for manufacturers. Linking technology with access and exports, Dev Tripathy, Head of Finance, Philips Indian Subcontinent, highlights that last-mile healthcare delivery depends on AI-led innovation. He stresses the need for incentives that support AI development, job creation and high-end service exports through Global Capability Centres, alongside a sustainable MedTech manufacturing ecosystem to position India as a global medical device export hub. Building on recent progress, Shweta Rai, Managing Director India, Bayer Pharmaceuticals, notes that the previous Union Budget took important steps towards improving patient access and expresses hope that Budget 2026 will sustain this momentum by strengthening policy and funding support for pharmaceutical R&D and innovation. Complementing this, Sandeep Verma, Head of South Asia at Bayer Consumer Health, underscores the importance of continued focus on nutrition, maternal and child health programmes to improve health outcomes across all life stages. Taken together, these expectations converge on a unified call to raise healthcare spending towards 2.5 per cent of GDP, scale up R&D investment, and integrate prevention with manufacturing self-reliance positioning healthcare as a cornerstone of India’s growth as it moves towards a USD 500 billion pharmaceutical industry and prepares to meet the needs of an ageing population.

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TIMES HEALTH EXCELLENCE AWARDS 2025

Dr Reema N. from Kites Senior Care delivered the keynote address on the topic – ‘Emergence Of New Healthcare Verticals: Why Senior Care Is India’s Next Big Healthcare Frontier’ at Times Health Excellence 2025.

Bengaluru’s Budigere to Get Premium Senior Living Community by Serene Communities, Gardencity Realty

Bengaluru, December 5, 2025: Serene Communities has partnered with Gardencity Realty Private Limited to develop a premium senior living community in Budigere, one of Bengaluru’s fastest-growing residential corridors. With a saleable area of roughly 3,00,000 sq. ft. and a Gross Development Value of about INR 300 crore, the project strengthens Serene Communities’ expansion plans in a market that has shown sustained demand for high-quality senior living. This launch forms part of Serene Communities’ larger national expansion strategy. The company has 11 new projects in the pipeline, representing a planned investment of about INR 2,500 crore and adding 3,000 units to its existing base of 1,700 operational units. In Bengaluru alone, Serene Communities plans to invest nearly INR 500 crore over the next three to five years across new senior living communities, reflecting the city’s growing preference for purpose-built retirement residences. Located next to The Virtuoso—one of India’s most acclaimed senior living communities—the Budigere property will comprise about 250 premium 2 and 3 BHK homes, with prices starting at INR 80 lakh. Approvals are expected within the next six months, following which construction and sales will commence. The upcoming community has been designed around the idea of positive ageing. Plans include a large clubhouse, a library, dedicated dining and recreational spaces, senior-friendly fitness facilities, therapy gardens, physiotherapy areas, spa, swimming pool, and a 24×7 health and wellness centre. Walking and cycling tracks, landscaped gardens, and curated outdoor activity zones will contribute to an environment focused on comfort, dignity, and active living. Budigere has rapidly evolved into a well-connected suburban hub with strong road infrastructure, proximity to major IT and industrial zones, and convenient access to Kempegowda International Airport. The presence of hospitals, pharmacies, retail clusters, and leisure options adds to its suitability as a senior-friendly location. Rajagopal G, Co-Founder, Director & Group CEO – Serene Communities by Columbia Pacific, said: “Budigere  has emerged as one of Bengaluru’s most compelling senior living destinations, backed by good infrastructure and a balanced social ecosystem. Our partnership with Gardencity Realty builds on shared values and a common vision of creating high-quality communities for today’s active seniors.” Kuttu Muralikrishnan, Managing Director, Gardencity Realty Pvt. Ltd., shared, “Our earlier partnership with Serene in Chennai proved highly successful, and extending that collaboration to Bengaluru was a natural progression. Combining our development expertise with Serene’s deep understanding of senior living gives us a strong foundation to build a modern, future-ready community here.” Ashish Bhasin, Chief Executive Officer, Gardencity Realty Pvt. Ltd., added, “Serene Communities is a leading name in India’s senior living sector, and this partnership aligns with our intent to deepen our presence in this category. We are already exploring additional joint projects across cities where we have significant land banks.”

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